& mortar shopping
Bricks and mortar (“local”) retail is the biggest retail marketplace on the planet. Well over two thirds of shoppers still make their purchases over the counter in a physical retail store or online via their website.
Yet bizarrely bricks and mortar trading as a collective force has been ignored in today’s digital age and no one-stop-shop online marketplace / search engine represents them.
Well that is all about to change. 6 years building the necessary technology, zellebrate is about to release the world’s first genuinely localised retail marketplace worldwide.
No longer will local retailers be treated as second class citizens when compared to the online-only giants currently dominating our digital airwaves.
zellebrate signifies unification of traditional shopping and the beginning of a whole new era of greater connectivity into their dominant consumer base.
The zellebrate app
The new zellebrate app and website will be released during May ’21 across the UK, then the USA and Australia in the months after. Canada and the rest of the world will follow from early 2022 onwards.
zellebrate was the vision of founders Chris Russell and Karl Bennett 6-7 years ago.
They figured “local” retail would need to be digitised and united under a single online platform worldwide if it was to fight back against the growing online-only retail boom.
After relentlessly building and testing new technology over the years that followed zellebrate is complete and now about to roll out around the world.
$10 trillion is spent by consumers each year on locally sold products – 4 to 5 times the sales of all the online-only retail giants (including Amazon) combined.
So an online platform dedicated to bricks and mortar retail – with all the attributes and features of these successful online retailers – would surely enable local shopping to fight back.
Welcome to zellebrate.
Transforming local shopping
There are 10s of billions of shopping trips and visits to websites a year looking for products being sold by bricks and mortar retailers. zellebrate’s vision is to save time and money for all those shoppers whilst at the same time making local shopping more fun.
Engineer with many years innovating IT solutions; Extensive time in retail including developing and doing analytics on shopping centres; Acclaimed by business ministers, industry bodies and universities over the years; A motivator, renowned for seeing gaps in the marketplace years ahead of time.
Heads the global rollout of zellebrate’s “local” platform; 20+ years implementing and running complex IT solutions; Has built finance applications managing billions of dollars and run teams to support them; A brilliant coder and problem solver, prior to zellebrate was specialising in geo-location app building and innovation.
Overseeing commercialisation and product development strategy in the UK, internationally; A sales and marketing leader driven by delivering big ROIs; An omni-channel, retail partnerships and digital specialist; Renowned across the UK for his superior digital marketing skills and ability to deliver big revenues.