Composition of Backpack, gaming console, t-shirt, headphones, shoes, smart watch and handbag

Find any product,

Saturation coverage of "local" retailers and their products around the globe.

The world's first one-stop-shop online marketplace for bricks and mortar retail.

Map with pins representing stores
zellebrate app on mobile device

Revolutionising bricks
& mortar shopping

Bricks and mortar (“local”) retail is the biggest retail marketplace on the planet. Well over two thirds of shoppers still make their purchases over the counter in a physical retail store or online via their website.

Yet bizarrely bricks and mortar trading as a collective force has been ignored in today’s digital age and no one-stop-shop online marketplace / search engine represents them.

Well that is all about to change. 6 years building the necessary technology, zellebrate is about to release the world’s first genuinely localised retail marketplace worldwide.

Happy lady

New era

No longer will local retailers be treated as second class citizens when compared to the online-only giants currently dominating our digital airwaves.

zellebrate signifies unification of traditional shopping and the beginning of a whole new era of greater connectivity into their dominant consumer base.

Composition of zellebrate logo and inflatable dinosaur Nintendo Switch zellebrate app

The zellebrate app

coming soon

Composition of goods and zellebrate mobile app on mobile device

The new zellebrate app and website will be released during June ’21 across the UK, then the USA and Australia in the months after. Canada and the rest of the world will follow from early 2022 onwards.

About zellebrate

zellebrate was the vision of Chris Russell and Karl Bennett 6 years ago.

They figured “local” retail would need to be digitised en masse on a single online platform if it was to ultimately compete with online-only marketplaces surging in populartity at the time.

Years of relentlessly building and testing new technology followed as well as then integrating Indy Mukherjee's vision of a dedicated world-class digital/affiliate marketing platform to commercialise it.

The result is a world-first "local-retail" platform dedicated to connecting local consumers into bricks and mortar marketplaces worldwide.

zellebrate logo and avatars of founders Chris Russell Karl Bennett Indrajeet Mukherjee

zellebrate vision

$10 trillion is spent by consumers each year on locally sold products – 4 to 5 times the sales of all the online-only retail giants (including Amazon) combined.

​So an online platform dedicated to bricks and mortar retail – with all the attributes and features of these successful online retailers – would surely enable local shopping to fight back.

Welcome to zellebrate.

Transforming local shopping

There are 10s of billions of shopping trips and visits to websites a year looking for products being sold by bricks and mortar retailers. zellebrate’s vision is to save time and money for all those shoppers whilst at the same time making local shopping more fun.

Hand holding phone with zellebrate app

zellebrate team

Chris Russell

Chris Russell

Co-founder / Group CEO

Engineer with many years innovating IT solutions; Extensive time in retail including developing and doing analytics on shopping centres; Acclaimed by business ministers, industry bodies and universities over the years; A motivator, renowned for seeing gaps in the marketplace years ahead of time.

Karl Bennett

Karl Bennett

Co-founder / CTO

Heads the global rollout of zellebrate’s “local” platform; 20+ years implementing and running complex IT solutions; Has built finance applications managing billions of dollars and run teams to support them; A brilliant coder and problem solver, prior to zellebrate was specialising in geo-location app building and innovation.

Indrajeet (Indy) Mukherjee

Indrajeet (Indy) Mukherjee

Co-founder / COO / UK CEO

Overseeing commercialisation and product development strategy in the UK, internationally; A sales and marketing leader driven by delivering big ROIs; An omni-channel, retail partnerships and digital specialist; Renowned across the UK for his superior digital marketing skills and ability to deliver big revenues.

Leonid Vaner

Leonid Vaner

Lead Programmer

Leonid is responsible for the cutting edge technological evolution of zellebrate, particularly from a cloud technology perspective. He would easily rate as one of the best coders in Australia and is known for his ability to solve any problem.

Bruno Campos

Bruno Campos

Lead Programmer

Bruno is responsible for ensuring the evolution and maintenance of zellebrate from a server and database design perspective. Bruno is also a seriously experienced coder and there is nothing he doesn’t know about databases, particularly from a cloud perspective.